Saturday, April 12, 2014

Collective Intelligence/Crowd–Sourcing

The collaborative use of technological resources and utilizing collective intelligence is a subject in our networked society which will have implications we can only now dream of. Examples of human collaboration and information outbreak’s in social networks continue to increase as the reach of digital information penetrates deeper into society. Reaching back to when the Internet first became accessible to larger numbers of people there has been a spontaneous emergence of using social networks and communication technologies for both good and bad. One of those examples is when a Computer Scientist named Jim Grey was lost at sea while sailing off the coast of San Francisco in 2007.

Jim Gray was a scientist who had a lot of friends when he disappeared at sea in early 2007. His friends and colleagues quickly began discussing ways to mobilize their skills and resources to help rescue him. What unfolded was an unprecedented civilian search and rescue effort that supported the already ongoing Coast Guard mission in locating him. The people that came forward to help included computer scientists, oceanographers, engineers, astronomers, business leaders, graduate students and many others who wanted to assist in any way they could. Jim Gray’s extensive social network of both friends and colleagues is not what the average person would likely have available yet it is a fascinating story of how a team came together to organize and help the Coast Guard in their search efforts.

Conducting a maritime search and rescue mission is extremely challenging, even for the most experienced and trained people. The vast distances of the open ocean, weather and ocean currents make the probability of success minimal. Those facts did not deter the network of volunteers willing to contribute their individual expertise in any way they could. The resources available for the ad-hoc team that emerged was deep, both technologically and financially. It included scientists from NASA, large technology firms such as Google and high ranking military officials. These challenges did not deter the brainpower that gathered to save the life of a single man.


They were able to gather satellite imagery data, coordinate flights over the area and manage the large flow of information being provided by all those involved. The complexity of such large amounts of data and organizing it in a useful way is the realm of the computer and information scientists. What started as an amateur and completely organic rescue effort for a friend evolved into an experiment in the collaboration and collective intelligence of a wide reaching social network. Unfortunately they were never able to find either Jim Gray or his vessel.